The Full Picture
Beyond SEO optimization strategies, like link building or on-page factors optimization, an SEO company should analyze your company position in the marketplace:
Are you targeting the consumer, the industrial or the business market?
Are you marketing to a premium segment or a cost-conscious segment?
What factors do your customers consider when purchasing your products or services?
What are the steps involved?
What product lines bring you the most revenue?
This helps direct our efforts to the areas that bring the highest return on investment.
Which keywords bring in the most visitors, but most important, which ones generate the most sales?
Which keywords are best to optimize via SEO as opposed to PPC (pay per click) systems like Adwords or Bing Ads?
What web directories are worth being present on? A hundred low traffic blogs and forums or a handful high traffic, industry related portals?
How can success be measured for each?
Delegate these time consuming tasks, monitoring hundreds of keywords, websites and other variables, to an SEO company with 15 years experience in web development AND web marketing and advertising.