Social Network and Viral Campaigns3D-Rex Studios has access to user networks on all major social networks like Facebook, MySpace, XING, LinkedIn, Wer-Kennt-Wen and many more. If combined a viral campaign done by us can reach around 1.5 million users in less than 24 hours.
We don't buy user data rather maintain lists ourselves. We have different target groups that can be categorized by - Gender - Age - Geographical Location - Interests, Hobbies, - Profession - Language and other criteria
But what is Viral Marketing?
A viral campaigns (or viral marketing) is a form of marketing that uses social networks and media to advertise a certain brand or product. This marketing message itself is done in an unusual, unconventional often times funny way. The goal is an “epidemic” spread –similar to word-of-mouth advertising. The difference is that with word-of-mouth advertising the spread initiates from a neutral character. The term “viral”, however, means that the information about a product or service are passed on from one user to the next in a very short time similar to a virus that is being passed on.
| Viral campaigns use different methods to publicize the message, e.g. flyers, film clips, posts in Internet blogs or forums. The methods that only use the means of the Internet are called “virals”.
Because of the relatively low financial effort it takes to get a viral campaign of the ground the success rate can be immense, but is very difficult to quantify and sometimes qualify, because there is almost never an exact control mechanism in place.
Ads on TV are clearly understood as advertisement. Viral ads on the Internet, if cleverly made, often are not immediately recognized as such. That means that consumers see something that they like or find interesting and pass it on to their peers.
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